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Tag Archives: Business Leadership

Several major organisations have found ways to generate significant improvements to their bottom line through imaginative ideas schemes and campaigns.

Make it Worthwhile: Numerous organisations operate an employee suggestion scheme - having suggestion boxes - real and electronic, but few organisations would claim that theirs was a massive success.

There is another way to do this and that is to focus on the process for a short period and make it everyone’s responsibility to generate at least one idea.


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Q. What is Project Management?

A. Project management is the science (and art) of organizing the components of a project, whether the project is the development of a new product, the launch of a new service, a marketing campaign, or a wedding.

A project isn’t something that’s part of normal business operations. It’s typically created once, it’s temporary, and it’s specific. As one expert notes, “It has a beginning and an end.” A project consumes resources (whether people, cash, materials, or time), and it has funding limits.

Project Management Basics: No matter what the type of project, project management typically follows the same pattern:

  1. Definition
  2. Planning
  3. Execution
  4. Control
  5. Closure

1.Defining the Project


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Ever wondered why some people talk so enthusiastically about 'marketing' without really understanding the components involved? This article gives you a simple and straightforward insight into the complexities of 'marketing'.

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

The official academic definition from CIM (The Chartered Institute of Marketing). This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.  

An understanding of what customers need and value is central to marketing. Learning your customers’ needs and how you can add value through marketing activities paves the way for a successful business in the long-term

A brief overview of the marketing industry: Marketing is a diverse profession with opportunities to be involved in all kinds of businesses.

1) B2B – Marketing To Other Businesses


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This short paper sets out the overlapping features of effective leadership and of effective governance.

It highlights the key features of effective leadership and of effective governance, how leaders contribute to effective governance and how governance supports effective leadership.

Although aimed at organisations delivering children’s services, the messages within this short report are relevant to others.


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By 2025, Centennials will account for 30% of the global workforce, jumping into the workplace melting pot of Traditionalists, Baby Boomers, Gen X and Millennials. This article may be something to share with employers you work with.

Their expectations? High.

Their brand loyalty? Low.

But your rewards for winning them over could be huge.

Here, we reveal everything you need to know about this exciting new wave of workers, shoppers and future-shapers to help you prepare your business for long term success.

How well do you know your generations? (more…)

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If you are a business advisor or a business interested in understanding more about the value of intellectual property assets this free seminar held at iCentrum will help you.

They will show you how intellectual property underpins innovation and why strategic management of intellectual property assets is vital for business growth.

Speakers include the Department for International Trade who will discuss internationalisation of your ideas, local firms Browne Jacobson and Barker Brettell will discuss collaboration with your ideas and protecting them.

IPO will explain the intellectual property journey and key steps to take along the way. Midlands Innovation, representing eight major universities in the region, will demonstrate how local businesses can benefit from their world-leading intellectual property portfolio.

DATE AND TIME: Wed 14 March 2018 | 08:30 – 12:00 GMT

LOCATION: iCentrum, Innovation Birmingham Campus, Faraday Wharf Holt Street, Birmingham B7 4BB

Register Via Eventbrite Here

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Paul Bridle interviews Alexander Petsch, Managing Director of Spring Messe AG about the importance of people in business.


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