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Tag Archives: Commercial Trends

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Six reasons why information systems are so important for business today include: 
1. Operational excellence
2. New products, services, and business models
3. Customer and supplier intimacy
4. Improved decision making
5. Competitive advantage
6. Survival

The emergence of a global economy, the transformation of industrial economies, the transformation of the business enterprise, and the emergence of digital firms make information systems essential in business today.

Information system is a foundation for conducting business today. In many businesses, survival and the ability to achieve strategic business goals is difficult without extensive use of information technology. There are six reasons or objectives why businesses use information system:


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In this 'Be Inspired' interview, Paul Bridle speaks to Roger Martin-Fagg, a behavioural economist, about the direction business should go in the next 5-7 years and the importance of innovation.

Click Here To View The Interview

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The focus for many years has been on “relationship selling” and a variety of processes have been developed to help achieve this.

Whilst relationship building is going to remain important, to rely on this will not be enough for the good sales force. The game has moved to another level where it is about creating the ‘buying experience’.

It will mean ensuring that the sales process is an experience for the buyer, and that means adapting some of the systems and tools currently used.

It also means that the sales team will need to learn new skills. A lot more work in the early stages assessing and understanding the buyers needs and preferred methods, far greater skills in being able to research or understand backgrounds and issues, and especially being able to appreciate the clients need for return on investment, will be needed. They will need to develop the skill of creating a journey for the buyer that turns out to be a great experience.

Sales Managers will need to be a far better resource to their sales team. The relationship the Sales Manager has with the sales team will have a direct impact on the experience the buyer will have with the sales person. The Sales Manager will need to upgrade their skills in order to ensure the sales team have the necessary tools to create a buyer experience and that the whole company supports the buyers experience as well.

A lot more questions will need to be asked, and shared, to ensure the buyers experience is a success. The distance between sales and marketing is now narrower than ever before, and in many cases the line between them has disappeared altogether. The buyers experience will benefit from that line disappearing.

Paul Bridle

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I am seeing the word 'Entrepreneur' used a lot these days and in many cases it refers to people that are not Entrepreneurs at all.

There is a lot of difference between someone that builds a business and an Entrepreneur.

The trouble is, the word comes from French:
1875–80; < French: literally, one who undertakes (some task), equivalent to entrepren (dre) to undertake (< Latin inter- inter- + prendere to take, variant of prehendere ) + -eur -eur.

So basically it refers to an employer or business owner. However, over the years we have used it to describe someone that starts a business or develops a business normally in an innovative or creative way and often against significant odds.

Now we seem to be using it liberally to describe anyone starting up a business or owning one.

I think that is sad. We should be able to differentiate those that are simply running or building a business and those that are reinventing businesses.


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The parallels between the game of golf and being in business help us understand where we should focus and what should be important. Golf is a game where the player is largely competing against himself and seeking to improve ways to improve his performance.

In this video, Paul Bridle will look at other important parallels and why this is important to business and the way we approach our business every day. If we approached business in the way a golfer approaches golf, it may make a significant difference to our performance.


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During the lifetime of any organisation, it may from time-to-time require the support of an external business advisor, consultant or coach – but what is the difference and how can they help?

There’s a certain amount of confusion in the business community about these three roles.  Ask ten people, and you might get ten different answers.

Here is just one set of definitions for you to consider. 

Business Advisor
Is pretty much hands-off.  They are called in to assess, advice, and counsel on a topic or set of topics.  They provide their recommendations - and then they walk away.  There might be follow-up discussions, but generally the actual implementation of any recommendation is performed by company staff.  Their only hands-on work usually involves writing up their recommendations.

A Business Consultant: Usually performs at least partially as an advisor, offering advice & recommendations - but then they go hands-on to implement their recommendations alone or in concert with company staff; whether it be a new strategy, technology, problem-fix, etc. (more…)

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