Tag Archives: Communication
Constant change is a norm in today’s fast-paced business environment.
It’s become important for companies to respond almost immediately, in order to sustain in a business world where geographical boundaries are continually diminishing; technology is rapidly advancing; customer expectations are ever changing and the whole world is 24/7 connected.
Agility is one of the most important means to deal with it.
If you look at businesses that are progressing and growing, you will find that it’s their ability to be flexible and nimble that’s been helping them stay ahead of the competition. They are the ones that
- Are more likely to be first to the market
- Innovate more frequently
- Are the best employer brands
Given the speed of market changes, an increasing number of companies, irrespective of their size and nature, are jumping on the agile bandwagon to survive and grow in a tumultuous business environment.
Sticking to the traditional values and modus operandi is not going to help. One must remember that agility is not just about implementing and executing new processes or templates. Rather it’s about developing an agile mindset and empowering people to face challenges without hesitating.
So, what does it take to build a company that’s flexible enough to respond quickly and efficiently to market changes? Well, just thinking about being agile doesn’t make you agile.
So, how do you go about it? Listed below are introductory steps that you need to take to prepare yourself to move towards agility.
Ask yourself these questions (more…)
Ever wondered why some people talk so enthusiastically about 'marketing' without really understanding the components involved? This article gives you a simple and straightforward insight into the complexities of 'marketing'.
“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
The official academic definition from CIM (The Chartered Institute of Marketing). This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.
An understanding of what customers need and value is central to marketing. Learning your customers’ needs and how you can add value through marketing activities paves the way for a successful business in the long-term
A brief overview of the marketing industry: Marketing is a diverse profession with opportunities to be involved in all kinds of businesses.
1) B2B – Marketing To Other Businesses
Everyday we connect with and forge relationships with new people.
In those few moments of introductions, you need to be able to capture someone's interest and make them remember you.
An 'elevator' pitch or speech is so-named because it's so quick you can tell someone on an elevator ride and draw their interest before the doors open.
This resource will help you form a clear message about you, so you can easily share it with others.
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When two or more people are involved in a relationship they will adopt a certain style of behaviour towards one another.
The same can be said of a leader and members of their team.
One of the most fundamental characteristics of such behaviour is the respect that is shown for the other's rights or opinions.
There are three basic behaviours involved in a relationship:
AGGRESSIVE: "I have my rights, you have none" (Win-Lose)
ASSERTIVE: "I have my rights, you have yours" (Win-Win)
SUBMISSIVE: "You have your rights, I have none" (Lose-Win)
This quick guide reminds you of how these three basic behaviours manifest themselves and the impact they can have on relationships.
This activity is designed to help individuals reach a better understanding of their most significant personal values.
It can be used by an individual or as part of a team development activity.
We have all experienced the dread of attending a meeting where we know 'that person' will be there - the one that always manages to press the wrong buttons.
When dealing with difficult people, stay out of it emotionally and concentrate on listening non-defensively and actively. People may make disparaging and emotional remarks - don't rise to the bait!
When dealing with difficult people, it is important to keep the emotions in check and concentrate on listening non-defensively and actively to what is being said. People may make disparaging and emotional remarks - but don't rise to the bait!
Here are just eight reminders to help you overcome these difficult situations.
Don't Get Hooked !!! (more…)