Developing strategy, put simply, is about determining where an organisation aims to be in the future and putting in place the framework for achieving this. However, developing a strategy is by no means a simple process. This article provides an overview of three key stages of developing a strategy - Analysis, Options and Selection and […]
A value proposition is a promise of value to be delivered. It’s the primary reason a customer should buy from you. In a nutshell, a value proposition is a clear statement that explains how your product or service solves customers’ problems or improves their situation, delivers specific benefits, tells the ideal customer why they should buy from you and not from […]
In the 1970's, many large firms adopted a formalised top-down strategic planning model. Under this model, strategic planning became a deliberate process in which top executives periodically would formulate the firm's strategy, then communicate it down the organisation for implementation. This process is most applicable to strategic management at the business unit level of the […]
Team members have many options and choices open to them on how they work together. One very fundamental choice involves their interpretation of your organisation's purpose. By jointly reviewing and clarifying their reason for existence, team members establish a common base from which to further examine where they are and what the future might hold. This […]
It is important to frame the team purpose in a meaningful way so that the results the team commits to are challenging and clear, and are goals that the members value and recognise as important. The more team members are involved helps set individuals apart from their peers and is a useful skill for career […]
In this recording, Paul Bridle helps you understand the difference between a vision and a mission statement and how they should be used within an organisation.
The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The Ansoff Matrix has four alternatives of marketing strategies: Market Penetration, Product […]