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Tag Archives: Positioning

It is important to frame the team purpose in a meaningful way so that the results the team commits to are challenging and clear, and are goals that the members value and recognise as important.

The more team members are involved helps set individuals apart from their peers and is a useful skill for career progression. High –performing teams invest time and effort exploring, shaping and agreeing on a purpose that belongs to them both collectively and individually.

Members of a team should  agree:

  • what the team is expected to accomplish
  • how progress is measured
  • what problems they need to address

This activity will enable you and your team to explore all of the above.

Setting Our Team Purpose

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This is the third in a series of papers by Peter Hyde and Bill Williamson exploring the power of organisational values and their potential influence - positive and negative - on an organisation’s ability to sustain its performance over time.

The paper concludes that '...the core values of your organisation exist whether or not you or your predecessors have made them explicit.

They are bound into the fabric of your organisation....they will be revealed and reinforced by behaviours; traditions; rituals; and myth telling which have come to define ‘the way we do things around here’.


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LinkedIn is a business social network that enables you to make better use of your professional contacts.

It is a fantastic business tool for both individuals and companies as it provides a great place for you to network and connect with other business people and potential customers.

There are currently over150 million people on LinkedIn and of these approx 65% of them are decision makers or influencers within their companies and industries making it an extremely worthwhile network to invest some time and energy in.

This toolkit provides a step by step guide to establishing your profile.




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The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories.

It is based on the idea that certain individuals are inevitably more open to adaptation than others.

It is also called: Multi-Step Flow Theory or Diffusion of Innovations Theory.

The research behind the curve has five elements:  

  1. Characteristics of an innovation which may influence its adoption;
  2. Decision-making process that occurs when individuals consider adopting a new idea, product or practice;
  3. Characteristics of individuals that make them likely to adopt an innovation;
  4. Consequences for individuals and society of adopting an innovation; and
  5. Communication channels used in the adoption process.

Innovation Adoption Curve Categories 

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The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy.

Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets.


The Ansoff Matrix has four alternatives of marketing strategies: Market Penetration, Product Development, Market Development, & Diversification.


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Ever wondered why some people talk so enthusiastically about 'marketing' without really understanding the components involved? This article gives you a simple and straightforward insight into the complexities of 'marketing'.

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

The official academic definition from CIM (The Chartered Institute of Marketing). This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.  

An understanding of what customers need and value is central to marketing. Learning your customers’ needs and how you can add value through marketing activities paves the way for a successful business in the long-term

A brief overview of the marketing industry: Marketing is a diverse profession with opportunities to be involved in all kinds of businesses.

1) B2B – Marketing To Other Businesses


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In this 'Thoughts on Leadership' video, Paul Bridle talks more about how everyday a business is on show - and not just when it is being represented at an exhibition.

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